About Us
Meet YOU SHOULD READ, Books as Gifts, with a Cause™
We are your destination for meaningful, growth-oriented gift-giving, on a mission to turn a love of reading into a force for good.
We thoughtfully curate a selection of life-changing nonfiction books and pair them with unique, artisan-made items in gift boxes designed to spark reflection, support personal growth, and leave a lasting impression. Choose from our ready-to-ship curated boxes, or build your own using our handpicked selection of impactful books and meaningful gift pairings. Whether you are celebrating a milestone, sending love, or treating yourself, our gifts are more than thoughtful – they are transformative.
Founded by lifelong learners and book lovers, YOU SHOULD READ is proudly woman-owned and immigrant-owned. Each box is hand-packed with care, and 3% of every purchase supports our Emerging Artists Fund, helping bring bold new stories and creative voices to life.
Our You Should Read Monthly subscription delivers one of the top new nonfiction releases to your door – no research or guesswork required. Subscribers also gain access to our inclusive book club, held virtually and in person in San Diego.
Together, we are creating a world where every gift gives back, and every story matters.
Behind the Dream
Hey there! It’s an honor to have you here in our cozy corner of the internet. At You Should Read, we are navigating the wild world of books and dreams with curiosity, intention, and heart.
We (well, it’s just me and my dog Milo, but a team nonetheless!) soft-launched this perfectly imperfect shop in December 2023 to share a vision: gifting with meaning, reading with purpose, and curating tools for growth and transformation.
Self-help books and memoirs have always embodied hope for me. They were my safe space through the darkness of family dysfunction, culture shocks, language barriers, career ceilings, spiritual plateaus, relationship pivots, and the long road to self-love... and maybe, one day, enlightenment.
At the same time, “gift-giving off the beaten path” has always been my love language. Which brings me to my personal mantra:
The world is better when we consume knowledge, not things; share wisdom, not indifference; inspire dreams, not desires; elevate collective consciousness, not just individual pursuits.
I wholeheartedly believe the most powerful knowledge in the world lives through the stories we tell, write, and share.
With gratitude and awe,
Yulia & Milo 🐾
